Since October 2023, Nayab has been spearheading business development initiatives at Strands in Dubai, focusing on digital banking transformation across the MENA region. Bringing a wealth of experience from the fintech and financial services industry, Nayab has a deep-rooted understanding in steering financial institutions towards embracing comprehensive digital advisory roles. Prior to joining Strands, Nayab excelled in sales and partnership roles cultivating significant advancements in digital and financial strategies and forging robust relationships with major banks, neobanks, and other financial entities, enhancing their digital outreach and customer engagement capabilities.

As Strands continues to evolve under the CRIF umbrella, Nayab’s role is instrumental in expanding Strands’ innovative solutions, especially in promoting financial wellness.